Posts by kauthon

Content Marketing Plan: 3 Tips Facebook X (Twitter) Digital marketing constantly evolves at a pace that many have trouble keeping up with. It’s no wonder things like content marketing and social media marketing are being approached with a traditional mindset and–surprise–not working at all. The truth is, there are some deliberate strategies to employ that…

Digital Customer Acquisition Facebook X (Twitter) What are the key components to digital customer acquisition? There are quite a few overarching strategies your company can employ to ensure greater success online. Let’s be honest: the online market is flooded with bad content and marketers who are ineffective at reaching customers. What can make you stand…

Digital Marketing Ethics Why Morality Matters to Marketers Facebook X (Twitter) Digital marketing ethics, to some, sounds like a joke. Why should for-profit companies be beholden to the standards of individuals? Especially in sectors that lack meaningful, intellectual substance, like the entertainment and clothing industries, why is something that may hurt their bottom line worth…

Digital Marketing Tools: 6 Must-Haves Facebook X (Twitter) There are a lot of digital marketing tools out there. But how do you know which ones are worth using and which ones are worth passing up? We here at LumberPress devised a short list of digital marketing tools that your business is better off using. Some…

Good Digital Marketing Campaigns What makes a digital ad campaign effective? Facebook X (Twitter) What goes into making good digital marketing campaigns? Why do so many companies keep making the same mistakes when it comes to how they’re strategizing marketing campaign efforts? We take a quick look at the good digital marketing campaigns flourishing in…