GDPR: How It’s Affecting Marketing
Have you been getting those annoying emails about companies updating their terms of service and privacy policies? Well, that’s because of the new General Data Protection Regulation, which went into effect for all EU citizens and businesses on May 25th. These rules changed how businesses are able to market via email, and it’s got companies worried. Why? Let’s take a look at the changes and how GDPR affects marketing from here on out.
What is GDPR?
How Does That Affect Marketing?
Despite this law only affecting EU citizens, companies opt to instead change their email rules across the board. It seems easier to apply rules everywhere instead of micromanaging across countries and regions. Since the new GDPR rules penalize companies that aren’t compliant, tech giants like Facebook are playing it safe and updating the policies for everyone. That includes US-based customers. So even if your company or your market has its base in EU, GDPR may still affect you. The best strategy right now? Read up on and follow the new rules!
Change Your Strategy
Does this mean the age of email marketing is over? Well, not exactly. Businesses need to adopt more engaging content in their emails if they want permission from customers. It’s more about retaining customers with a strong, friendly experience than blasting them with things that would otherwise be viewed as spam.
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