Web Design Trends
What are the top digital designers saying about web design trends in 2018? Let’s be honest, in today’s world, image is EVERYTHING. If you don’t have a unique, stylish online presence, what customer is going to take your business seriously? We here at LumberPress break down the top web design trends that will separate you from the rest, simply because the way people view your brand is the key to success. Let’s dive into some amazing strategies to make your website pop.
Mobile
We hate to beat a dead horse, but mobile platforms are essential. Most of the younger generation are on their smartphones constantly, and if your website isn’t mobile-ready, you need to rethink your digital marketing strategy. Even if you aren’t catering to the younger generations, having a mobile-ready site is good preparation for the future. The mobile market is growing faster than expected, and soon everyone (including baby boomers) will have access to the internet via smartphone.
What’s that mean for your business, exactly? The bottom line is, if you don’t have a website that looks as good on a tablet or phone as it does on a computer, this is an easy fix that will absolutely attract more customers. Trust us, it’s worth it. Who knows web design better than LumberPress?
Art
Let’s talk about art. No, we aren’t interested in a debate on the nature of art or its utility. But we are interested in art’s ability to grab someone’s attention. Local artists are abundant, to say the least. Not only are they easy to find, but the content they produce is quality and cheap. Nothing will make your website pop like captivating art, and it’s not difficult to get the right tone and character of your brand using a local artist. Plus, you’ll be supporting the humanities!
On top of that, consumers value authenticity. Being genuine comes from the heart, and it’s difficult for a brand to pull that off without looking gimmicky. The more unique feelings you throw into your site, the more customers you’ll attract. That means skipping the clip art and photo stock images. Go for the real stuff!
Animation
The better and faster web design technology advances, the easier it is for designers to innovate. This is great news for websites (and the companies that own them). Users are most attracted to websites that pop, and nothing pops more than moving animation. As long as you don’t go overboard, animations are a great way to keep your website looking fresh and fun. Being bold is an important move, and even something as small as animating a button to bounce when you click it can add up in the long run. The best part? It’s really easy to integrate!
Asymmetry
Websites embrace chaos in 2018. More specifically, that means asymmetry is in style. A sleek, seemingly random format as a landing page with lots of negative space tops the list as one of our big web design trends of 2018. You see this play out on a lot of fashion websites such as Gucci and Pacsun. While this is exceptionally difficult to pull off, the end result is amazing. This also works well with products and services geared towards the fashion and clothing industry, but could work well in other fields as well.
Want more advice from the pros of web design? Check out LumberPress, a small team of consultants ready to take your website to the next level.
