Social Media Influencers How social media influencers are changing the digital marketing game We’ve briefly talked about social media influencers in other posts, but what makes them such a good marketing strategy that is worth investing in? Just as social media captured the attention of the world of business by displaying its power, social media…

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Marketing AI The not-so-far-off digital marketing tool Artificial intelligence. It’s the talk of some parts of the scientific and business communities for the past thirty years. Though its reach may seem overstated (at least, for now), AI is doing some incredible things. What exactly is artificial intelligence, and how are companies using marketing AI to…

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Cool Website Ideas Is your website lacking the creative, eye-popping content that users expect from the internet these days? Unsure of where to begin, or don’t know what form is right for the content you’re pushing? Look no further! We here at LumberPress drum up a list of cool website ideas that will take your…

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Data Driven Marketing Why Should I Care? Data. It’s everywhere in buzzworthy marketing articles like this one. Data-miners collect every detail of us on the internet, and for good reason. Data driven marketing is the next big thing as marketing departments ramp up ad revenue spending. If you aren’t yet convinced about the hype, consider…

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Consultancies vs Agencies: Marketing Buzz What’s the Debate? Is there really a difference between consultancies and agencies when it comes to digital marketing? For the uninformed, the answer is a resounding yes. We here at LumberPress are taking a look at what the rivalry is all about, and what businesses are investing in. Data Dominance…

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The Wellness Trend: How it Affects Marketing American Anxiety Stress levels and a general malaise in America is rising, and with it, comes new wellness trends. Americans are increasingly turning to fitness to remedy the anxiety they face in daily life, so what’s that mean for marketing strategies? Health & wellness is here to stay,…

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Gen Z Marketing The most tech-savvy and social-media crazed generation, Gen Z, is the next purchasing powerhouse. They’re going to account for 40% of the American consumer base in just two years, so if your business isn’t catering to who they are and what they value, you’re going to miss out on big profits. But…

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2018 Digital Marketing Trends Digital marketing trends seem to change constantly. So what is 2018 looking like for marketing? How can businesses get the most out of what they spend on advertisements? Here’s a quick list of the things that are becoming big in the marketing world in 2018. Mobile Mobile marketing: hot stuff right…

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The Importance of Digital Media Marketing What is Digital Media Marketing? Here’s a very buzzword-y phrase that you may hear often from marketing strategists: digital media marketing. The reason so many people are talking about it today (and have been for the past fifteen or so years) is because of where potential customers are. The…

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Digital Marketing Agencies: Fact and Fiction Let’s talk about digital marketing trends. In the age of technology, digital marketing is vital to your business. That much is obvious. But how do you know what kind of digital marketing company you need to hire? Here are the options: a large, brand-name digital marketing agency, a costly…

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