Posts by Brendan Bense

Content Marketing Plan: 3 Tips

Content Marketing Plan: 3 Tips Digital marketing constantly evolves at a pace that many have trouble keeping up with. It’s no wonder things like content marketing and social media marketing are being approached with a traditional mindset and–surprise–not working at all. The truth is, there are some deliberate strategies to employ that will take your…

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Digital Customer Acquisition

Digital Customer Acquisition What are the key components to digital customer acquisition? There are quite a few overarching strategies your company can employ to ensure greater success online. Let’s be honest: the online market is flooded with bad content and marketers who are ineffective at reaching customers. What can make you stand out from the…

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SEO for Small Business

SEO for Small Business how important is it? Why is it so important that SEO for small businesses be on point and up to date? Well, if you’re doing any online marketing, SEO is vital for a flourishing business. No one’s going to give you business if they can’t find you online. Similarly, the higher…

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Digital Marketing Ethics

Digital Marketing Ethics Why Morality Matters to Marketers Digital marketing ethics, to some, sounds like a joke. Why should for-profit companies be beholden to the standards of individuals? Especially in sectors that lack meaningful, intellectual substance, like the entertainment and clothing industries, why is something that may hurt their bottom line worth caring about?  …

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Digital Marketing Tools: 6 Must-Haves

Digital Marketing Tools: 6 Must-Haves There are a lot of digital marketing tools out there. But how do you know which ones are worth using and which ones are worth passing up? We here at LumberPress devised a short list of digital marketing tools that your business is better off using. Some have paid versions,…

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Good Digital Marketing Campaigns

Good Digital Marketing Campaigns What makes a digital ad campaign effective? What goes into making good digital marketing campaigns? Why do so many companies keep making the same mistakes when it comes to how they’re strategizing marketing campaign efforts? We take a quick look at the good digital marketing campaigns flourishing in 2018, and why…

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GDPR: How It’s Affecting Marketing

GDPR: How It’s Affecting Marketing Have you been getting those annoying emails about companies updating their terms of service and privacy policies? Well, that’s because of the new General Data Protection Regulation, which went into effect for all EU citizens and businesses on May 25th. These rules changed how businesses are able to market via…

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Online Presence Management

Online Presence Management Why your online presence matters, and how to take control of it Ever since digital marketing became the next big way to spend money on advertisement, some people have been scratching their heads when it comes to online presence management.   What do we mean when we say managing an online presence?…

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Web Design Trends

Web Design Trends What are the top digital designers saying about web design trends in 2018? Let’s be honest, in today’s world, image is EVERYTHING. If you don’t have a unique, stylish online presence, what customer is going to take your business seriously? We here at LumberPress break down the top web design trends that…

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Digital Marketing Solutions

Digital Marketing Solutions Why your digital marketing might be lacking, and how to fix it Is your business overspending on ads in the digital marketing field, without much result? You might be making one of these extremely common errors in digital marketing that have put inexperienced companies under in the past. We here at LumberPress…

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